What is ARPC (Average Revenue Per Customer)?

The average revenue per user (ARPU), also called average revenue per unit, is a measure utilized essentially by customer communications, advanced media, and networking companies, characterized as the absolute revenue separated by the number of users. The term is utilized by organizations that provide subscription services to customers, like telephone carriers and Internet service providers. ARPU also incorporates the revenue generated from incoming calls, payable within the regulatory interconnection regime.